Hey Fam. My name is Vanessa Tobias and I’m the Founder and Chief Wordsmith at Copy That Counts. I am a writer, traveller and goat enthusiast. Ok, until you think I’m completely insane; Google mini-goats. It’s what happiness is made of. You’re welcome!
A bit about myself. I like long walks on the beach, and attending parties I wasn’t invited to pretending to be a long-lost relative for the free booze. Joking. Or am I? My religion is pizza and my life-long dream is to own two goats called Curry and Lunch. A year ago I relocated from Sydney to the Sunshine Coast, because, warm weathers, sick beaches and affordable housing, #sunshinecoastrules!
The concept of Copy That Counts came together about seven years ago when I was working for one of the biggest SEO companies in Australia. SEO was reasonably new then, and people were just figuring things out and trying to find their way. It was a different time, you guys. Negative practices like keyword stuffing and spammy linking to manipulate search engines were rife and the norm.
To be fair these practices did work in the short-term. I’m not saying I can see into the future like Nostradamus or anything. I’m not, not saying it either though. But even back then I saw the signs and it became obvious to me where Google was heading and what the future ranking factors would be.
Google wanted websites to provide industry and authoritative content that their audience gets value from. And not just any shitty sub-part content at that. Really high-quality stuff that informs and connects with the intended audience and solves the pain points and questions they need answered. I don’t know how to put this but I’m kind of a big deal. People know me. I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.
Over the years I’ve built my business on word of mouth and my reputation in the industry. Like everything I’ve had some big successes as well as some huge curve balls that I’ve done my best to learn from. But no matter what, my number one priority remains the same. Creating and producing wicked content for businesses, that their audience connects with, and helps them to rank high on search engines.
SEO has changed a truckload from when I first started in the industry many moons ago. People still attempting the negative practices I mentioned above might as well just give up now and send themselves directly to Google Jail. Do not pass go. And do not collect $200. Because you’re wasting your time and you’ll never succeed. It simply won’t work.
The Google bots and algorithms are extremely advanced at picking up any negative practices these days. It’s only a matter of when, not if, you’ll be detected if you’re still hanging out in dodge. And you will be penalised for doing so! So much so that you could lose all your online marketing opportunities and possibly your business as a whole. And you will die. Ok, not really, but like, don’t do it ok?
The thing is, you guys, you have to adapt to the latest changes and proactively update your strategy accordingly to do what Google wants. And Google’s like your future Mother In Law. Ridiculously high expectations and demanding you be on your best behaviour at all time. But if you don’t you’ll be left in never-never land, missing the opportunity to be found by any potential new customers.
Comparing SEO now to when it first starting making waves 12 years ago in Australia is like comparing apples to a steak. It might still be in the same group, but they are playing on completely different stages. What I predicted for years before and what has come is content is king and essential part of any sustainable SEO strategy. In fact, we now know content is one of the three most important ranking factors.
Ideally, you want to be creating content for your own website first and then look at creating content for other authority sites for an important backlink back. And this content needs to answer the questions your audience want to know. It must engage them, entertains them or educate them. Even better if you get the trifecta of all three. And you want this content to excite them enough to share with their network.
I’ve worked in, with and employed several SEO agencies in my time. I know how they operate. Because of this I never wanted to start an SEO Agency myself, especially those that are stuck in keyword stuffing, directories and outdated ideas that will never see a business thrive in the long-term. Or those who knowingly overcharge, as they work with clients who have minimal experience of SEO themselves and put their trust in them to do the right thing.
In fact, I’ve seen agencies rip clients off to such an extent it would leave you gobsmacked. When I was Head Of SEO for a major insurance company they had previously employed an agency that had charged them $8000 to set up Google Analytics. Which is completely free, by the way, and takes about two minutes to do. This sorta stuff was normal back then.
My passion has and always will lie in producing outstanding content. Content that’s different to anything else. Content that makes you laugh. And cry. Content that inspires you and your audience to take action. Copy That Counts strips away all the SEO mumbo and jumbo and focuses on the most important element to SEO. Outstanding content.
We take a holistic approach to all your digital marketing needs and create a content marketing strategy accordingly. Our strategies work because our focus is on what Google wants it to be. Writing for your audience, not for a search engine. We offer extremely competitive pricing because we’re not hiding behind “SEO tactics” you’ve never heard or pretending to “fix” a heap of technical crap behind the scenes. We are providing you with the content your business needs to succeed, with no hidden work or charges.
We create online content that captivates, informs and entertains an audience with a range of topics from all things digital, career, health, wealth, lifestyle, travel and more. We’ve worked with small businesses to massive organisations for all of their content creation and SEO needs. We’re experienced in all forms of copywriting including SEO content and articles, social media content and strategies, web content, content marketing, press releases and more.
If you are looking for a team that is bold, innovative and engaging, who writes outside the box and is truly passionate about what we do, we’re the perfect SEO Content Agency for you! Whether it’s a 20,000-word e-book, or a 50-word social media caption, we’ll create something for you that stands apart from the rest and really makes an impact in a busy marketing landscape!