SEO has changed so much since I first started in the industry over 8 years ago. Previously, it was all about including as many targeted terms as possible in as many places you can fit on a website to manipulate Google into ranking you higher. It wasn’t exactly best practice, but Google was more lenient, and less advanced in picking up the negative SEO practices of the time. How things have changed my friends, how things have definitely changed.
I’ve seen the SEO industry evolve over the years. You either adapted to the changes and proactively updated your strategy in-line with the latest SEO best practices set by Google, or you got left behind in never-never land, missing the opportunity to be found by any potential new customers.
Comparing SEO now to when it first starting making waves 12 years ago is like comparing apples to a steak. It’s not even in the same ballpark. What I predicted for years before and what has come to fruition is that in 2016 the most important part of a sustainable SEO strategy is your content. Highest-quality content. Content on your site that answers the questions your audience needs to know. Content that engages with them, entertains them or informs them. Content that excites them enough to share with their network.
I’ve worked in, with and employed several SEO agencies in my time. I know how they operate and because of this I never wanted to start one myself, especially those that are stuck in keyword stuffing, directories and outdated ideas that will never see a business thrive in the long-term. My passion has and always will lie in producing outstanding content. Content that’s different to anything else. Content that makes you laugh. And cry. Content that inspires you and your audience to take action.
Copy That Counts strips away all the SEO mumbo jumbo and get’s right to the core of what its actually all about, great content. We take a holistic approach to all your digital marketing needs and create a content marketing strategy accordingly. Our strategies work because our focus is on what Google wants it to be. Writing for your audience not for a search engine.
I’m proud of the work we produce with the wonderful clients we get to partner with. We’ve only gone from strength to strength and will continue to do so in the future.