These SEO has advanced to a point where it demands avid following of all the recent trends and developments. Although the concept of optimisation is wide, the most important aspect of SEO has been, is and always will be – content.
If content used to be the king, it’s now the kingdom. We’ve seen the digital space becoming overpopulated over the last decade, and these days your content needs to be exceptional to stand out. Google’s updates and algorithms are well-advanced, and only the highest-quality content will help your traffic and rankings.
In fact, low-quality content is so frowned upon, it could land you in Google penalty country. And some businesses never recover when this happens. Why would you take the risk?
A complete SEO campaign requires different aspects of your search engine optimisation strategy to align together to be successful. But the most important element will always be your content and how it engages with your targeted audience.
3 Ways Content Marketing Is The Pinnacle Of Your SEO Efforts
It’s important to differentiate content marketing and SEO as individual aspects of your strategy. Although they are similar, they are not the same. SEO is a narrower part of your strategy, more focused towards the technical aspects and Content marketing is a broader term. A more holistic way to approach your whole content strategy, that delves deeper than the SEO elements.
But in saying that, the successful implementation of content marketing is the most important element of your SEO strategy.
So, how do content marketing and SEO collide – and more importantly, why is content the dominative force of SEO?
Keywords will always be an important element in your SEO marketing strategy. Think about it. Every time you are looking for something on Google, you type those keywords into the search engine in order to find the most relevant responses. It’s as simple as that. They will always be important for SEO.
Keyword research must be done to kick-off the optimisation process. With this in mind, proper keywords must be blended into the content naturally, so Google indexes them and ranks the content accordingly. So, no matter how technical SEO may be, including your key-terms naturally throughout the content is the first step in the initial process.
There are also many synonyms found online. For example, a chemist can also be a pharmacy, but SEO dictates the use of which particular content phrase it prefers. In this instance, we would research each key term and include them both in your strategy. The emphasis would be on which one out of the two is searched for the most by your potential consumers.
2. Link Building
As one of the core components of SEO, link-building helps websites to rank better, simply because linking to authoritative sites that are visited by high traffic indicates to search engines your popularity and relevance. The links are basically the streets between pages. The engines also send out sophisticated algorithms that use link data to perform evaluations of publications and pages based on this information.
3. User Experience
The best visual aspect of content is when it blends with the design of a website, creating a unique visual experience. This is the human side of content and a variable that sets the bar higher. It determines the flow of users ‘landing’ on the website.
Without a website that feels great, is mobile optimised and ultimately offers compelling content, the technical aspect of SEO is only words scribbled on a note. Design is what creates a brand, and a brand is what today’s followers love to be ‘hooked on’ when online.
It’s up to you to create a compelling story and engage the visitors with unique content. As stated in many reviews, guides and how-to’s, content is the only thing that is unique on your website and the best thing that may establish your website as an authority in your niche or industry.
In the end, Google knows all of this – understanding it for your business is the best way to drive it further with an SEO strategy that works. Why not talk to our team today and see how we can help you with unique content for your SEO strategy?