Nowadays, SEO has advanced to a point where it demands avid following of all the recent trends and developments. Although the concept of optimisation nowadays is wide, the most important core of SEO has been, is and always will be – content.
If content used to be the king, it’s now the kingdom. Simply put, we have seen the digital space becoming overpopulated over the last decade – and with that in mind – only great content will dominate as part of a successful SEO strategy.
A complete SEO campaign requires different aspects of your search engine optimisation strategy to align for it to be successful, but the most important element will always be your content marketing and how engaging it is to your audience.
To put this into practice, we explain why content is the most important aspect of SEO and how it will always continue to be so in the future.
3 Ways Content Marketing Is The Pinnacle Of Your SEO Efforts
It’s important to differentiate content marketing and SEO as individual aspects of your strategy, not one as the same. We can also conclude that:
• SEO is a narrower part of your strategy, more focused towards the technical aspects
• Content marketing is a broader term- a holistic way to approach your content as a whole in your business marketing strategy
With this in mind, the successful implementation of content marketing is the most important element of your SEO strategy.
So, how do content marketing and SEO collide – and more importantly, why is content the dominative force of SEO?
First and foremost, keyword research must be done to kick-off the optimisation process. With this in mind, proper keywords must be blended with-in the content naturally so Google indexes them and ranks the site accordingly. So, no matter how technical SEO may be, including your key terms naturally throughout the content is the first step in the initial process.
There are also many synonyms found online. For example, a chemist can also be a pharmacy and an apothecary, but SEO dictates the use of particular content for better ranking. In this instance, we would research each key term and include them both in your strategy. The emphasis would be on which one out of the two is searched the most by your potential consumers.
2. Link Building
As one of the core components of SEO, link building helps websites to rank better, simply because linking to authoritative sites that are visited by high traffic indicates to Google or other search engines of your popularity and relevance. The links are basically the streets between pages. The engines also send out sophisticated algorithms that use link data to perform evaluations of publications and pages based on this information.
3. User Experience
Probably the best visual aspect of content is when it blends with the design of a website, creating a unique visual experience. This is the human side of content and a variable that sets the bar higher – and determines the flow of users ‘landing’ on the website.
Without a website that feels great, is mobile optimised and ultimately, offers compelling content – the technical aspect of SEO is only words scribbled on a note. Design is what creates a brand, and a brand is what today’s followers love to be ‘hooked on’ when online.
A Final Word
SEO always begins and ends with your website. Obviously, it’s up to you to create a story and engage the visitors with unique content. As stated in many reviews, guides and how-to’s, content is the only thing that is unique on your website and the best thing that may establish your website as an authority in the niche/industry.
In the end, Google knows all of this – understanding it for your business is the best way to drive it further with an SEO strategy that works.