With the rise of the Internet, there has been a variety of ways to get to your customers in a digital perspective. Fortunately, businesses have adopted these ways and have seen tremendous feedback. With the traditional and aggressive advertising campaigns becoming a history, brands nowadays have recreated marketing through many ways – one of which is social media.
There are a lot of discussions on the topic ‘Social Media Marketing For Small Businesses’. From people predicting big success to people acting pessimistically when it comes to small businesses and social media, the Internet has seen a lot.
However, the truth is – Social Media is important not only for small businesses but for every business in general.
At this point, you may be wondering why.
First of all, the most important benefit of social media is that it involves a direct interaction with the potential and existing customers in a very cost-effective way. Unlike advertising so far, this has revolutionized the budget-wise experience and created a way for brands to revamp their strategies and put a greater focus on the online channels. With this in mind, it’s evident how social media poses to small businesses.
However, the secret to successful social media for ANY business, and not only small ones, is to put the product or service aside and set the interaction with the customer as the main focus. Not only you are directing a softer approach than any other with this, but you are also putting a human face to the website and really caring for the customer. And nowadays, people are definitely more eager to do business or buy from a brand that feel is ‘the most familiar’ one.
The direct appeal of social media is yet another benefit that could be innovative for smaller businesses trying to get their way through but has already been innovating the voice of larger brands as well. In that way, many of the popular brands including KFC, Coca-Cola, Google, Netflix and others have been directly replying and even posting funny comments to their customers complaining or simply glorifying their presence. And in reality, social media is social and effective only when it’s done and EXACTLY in that aspect – the human one.
The real time communication with your customers is a whole new level of innovation enabled by social media. Whether it’s a situation we are care about or a big event coming in, the digital world consistently creates opportunities for businesses to expand their marketing efforts and understand the real value of being online.
Small brands can, therefore, generate leads with an honest approach, drive website traffic and raise their brand awareness to the maximum. And obviously, all of these rules also apply to larger companies, who can do nothing but grow their businesses to real success and measurable results with leveraging social media in the right way.
In the end, social media and the whole interaction online can sometimes be negative as well. However, being a brand both online and offline means that you have to deal with complaints, negative comments etc. In fact, that is what all social media is about – interacting with your customers, getting to know them and their needs and adapting to them accordingly.