(And These 7 Ways of Doing It Right)
Step up the email game and your leads will follow! You’ll get more sales and more sales equals more profits!
All of those blog posts you’ve read about email marketing being dead are wrong. Because hey – is there any other way to exchange messages, get informed about discounts, get free eBooks, tie your social accounts to or be approached in one simple way?
Um, Nope. Not really.
The list can go on and on. Email marketing is not dead – you just need to change your perspective of it and evolve accordingly.
Obviously, there are and will be new trends on the block. And as much as you think they are powerful, they need to ‘eat’ a lot of the potential to even get to a fraction of the success email marketing has achieved over the years as a powerful content marketing tool.
The WHYs of Email Marketing
‘Why Email Marketing?’
Because honest communication is the main driver of sales and marketing. It is the trigger that every salesman pulls to close a deal, and the one that every company should be using to reach its audience. And it is the same trigger you can use in the virtual space – through email marketing.
Email marketing is a powerful weapon, once it’s loaded the right way. Or in other words, understood and written in order to capture the attention of your potential buyer, and inspire action from them.
Even if your email marketing game is strong, there is always a possibility to scale it up. These are the 7 ways that can prove your email marketing strategy is as alive as we are.
7 Amazing Email Marketing Persuasion Techniques You Must Use In Your Next Email(s)
- Know Who Your Audience Is
Ok, let’s face it – this is not a technique. But understanding who your audience is, is the first step in your email marketing strategy. It forms the foundation of how effective email marketing is done. If you don’t understand your audience and it’s needs, what is there to write about in the first place?
- Dig In The Social Proof
Email marketing and social media marketing are similar in the way they focus on people making impulse decisions. Liking a page, signing up, buying a course etc…The concept of social proof should not be used only in social media marketing – but also in email marketing. So how to use it well?
You may want to start with referencing the actions of your existing customers and make that your pitch in the email. For example – McDonald’s slogan is “Billions and billions served” – It reminds you of how many consumers they currently service. And goes back to the idea that it’s ok to purchase something from them, like everybody else has.
- Ask For A Small ‘Yes’ At First
As we said before, email marketing is a lot about the user’s impulse. Once you get it their attention at the beginning, can then build the whole pitch. And is there a better way to do so than asking for something small first?
Start with asking your recipient a question that they would hardly say no to. For example, if you are selling a software that helps people get seen online, the easy way to get the little ‘yes’ to start with is to ask the simple question. Do you want to improve your outreach strategy? The answer is obviously a yes!
- Include A Headshot In Your Email Signature
You may be shy….Or feel weird. But hey, headshots sell. Why?
Because they are connecting you to the reader of your email on a personal level, something similar to eye contact, only with the difference that it is sent electronically. Knowing that you are an actual person gives a more human element to the sales pitch. And it’s a great way for your recipients to trust you. When they trust you they are likely to get clicking on those call-to-actions!
- Be A Problem-Solver
If you start with an attitude towards solving a problem, rather than an aggressive sales tactic, your email will likely get a lower bounce rate. If you are solving a problem for your client they are likely to engage with you because you have a solution to an issue they have.
For example, if you are a brand selling tissues you could start with something like: “Hey, I feel you. We cry too. And even though things might be tough, your tissues don’t have to be! Try ours today!”
Even the most extreme examples can have a solution. It’s all in the approach.
- Pitch A Reason (Why Does It Work?)
Giving your recipients a reason why they need something, why something will work and why it helps their situation, is a great way to ensure they do what you ask. It’s a little game of psychology, just like thix study with the Xerox machine example:
- When asked “I have five pages. May I use the Xerox machine?”, people were allowed to skip the line 60% of the time.
- When asked “I have five pages. May I use the Xerox Machine to print them out because I need the copies quick?”. 93% of the time, people were allowed to skip the line.
The point made by psychologist Ellen Langer and her Xerox machine example, as shown above, means that expressing ourselves with a reason will make people more likely to perform a certain action.
- Tell Them It’s Their Choice
You don’t want to be pushy. That’s the way you’ll definitely receive a no. People just don’t want to be pressured into making a decision.
Instead of being pushy, remind your prospects that after all, it’s their choice. But ensure you’ve shown the benefits and reasons of choosing a product, service or certain action. Make sure that reminder is used only once. If it’s used two or more times, it then becomes aggressive sales tactics you really should avoid.
A Final Word
So, are you up for making your sales emails more persuasive?
Using these simple email marketing techniques will guarantee the results you need. Get in touch today with our Copy That Counts team to get started on composing that email draft.