It’s simple really. You NEED Content Marketing Personas because in order to deliver content that is engaging and relevant to your audience you need to define who that audience is. Creating semi-fictional characters that represent your ideal customers helps you to define them, understand them and market specifically to them. As a business, the
Writing content for your website is an essential part of any digital marketing strategy. One of the key factors in deciding how Google will rank you online is the quality of your content and how engaging it to your audience. But it’s not a case of writing a few blogs here and there and hoping
Unless you’ve managed to take a time machine from 1960 I’m sure you’ve heard of the term “Search Engine Optimisation”. You may even understand it a little or it could make your head explode just hearing the words “organic search”. I’m going to explain it here in a slightly different way. SEO is the process
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